Retainer Pricing Calculator

Are your retainers actually making money?

Enter clients, team, hours. See real retainer margins fast.

Retainer calculator

What is a retainer pricing calculator?

A retainer pricing calculator shows you real profit per client after accounting for every hour and tool cost. Most agencies guess. This makes you certain.

97%Can’t bill all out-of-scope work
$60KLost annually per agency
Source:Ignition 2025 Agency Report, PMI Research, Forrester
Reading Results

How to read your retainer margin results

Critical

Current Margin

Below target? Reprice now

See what you keep after costs. Below 20% is lean. Below zero means you’re paying to service that client. Act before next billing.

Baseline

Recommended Price

Hit your target margin

The retainer you must charge to hit your margin target. Use it at renewal. If below, each month costs you more than you’re making.

Action

Price Gap

Raise amount at renewal

Red means you’re undercharging. The gap is your leverage in renewal talks. The calculator shows it — you decide what to do with it.

The Math Behind It

How the retainer pricing formula works

Follow your numbers through the calculation

Step 1
$8KRetainer value
Step 2
40 hrsMonthly hours
Step 3
$100Hourly rate
Step 4
$4KDelivery cost
Result
50%Real margin

(Retainer − Delivery Cost) ÷ Retainer = Margin %

Related Calculators

The same project. Four different leaks.

Scope creep calculator+32 EFFORT

Scope Comparison

Planned scope

DesignDevTestDeploy100%

Actual scope

DesignDevTestDeploy+ Rev+ Req132%

Expected Profit

$14,000

Profit Lost

$8,000

32% scope creep = $8,000 unrecovered

Scope Creep Calculator

See exactly what extra work is costing your projects

Calculate it

Project Delay Calculator

Calculate idle salary cost per approval day

Calculate it
Project delay calculator+12 DAYS

Project Phases

Discovery
5d
Design
12d
Client approval
8d
Development
+12d

Idle Cost/Day

$480

Total Loss

$5,760

12 approval days = $5,760 lost
Invoice delay calculator3 INVOICES

Invoice Timeline

SENTDUEPAID
Branding project — MarSent
Website retainer — FebDue
Ad campaign — Jan14d late

Avg Delay

12 days

Cash Gap Cost

$3,200

Typical delay costs $267/day

Invoice Delay Calculator

See how much late invoices are really costing you.

Calculate it
Questions

Retainer burn
calculator FAQ

Divide the monthly salary of each person on the account by 176 working hours to get their hourly rate. Multiply that by how many hours they spend on this client each month. Add any tool costs assigned to the client. That total is your delivery cost. Subtract it from the retainer value and divide by the retainer value. The result is your real margin. This calculator runs that math for you once you enter your team and hours.

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